UNTIL 2002 – THE INSTITUTE FOR EDUCATIONAL INNOVATION, HEADED BY MARIA EMÍLIA BREDERODE SANTOS, CREATED A NATIONAL NETWORK OF SCHOOLS WITH MEDIA EDUCATION ACTIVITIES, LAUNCHED THE CONTEST “INOVAR EDUCANDO, EDUCAR INOVANDO“ (“INNOVATE BY EDUCATING, EDUCATE BY INNOVATING”) AND PROMOTED THE CELEBRATION OF MEDIA WEEK AT SCHOOL, AMONG OTHERS